Search on a large webshop site usually returns a lot of unwanted results. Especially searching with general terms when you don’t know or remember exactly what you are looking for (i.a. ”shirt”, ”shoes”). In this example the user is looking for a pair of sneakers. Searching with ”sneakers” in Amazon returns over 50 000 results. And specifying your search isn’t very easy.
An adaptive search would make the next steps toward discovering the correct product easier and faster. Each item on the search results would have 2 options: remove an item from results and narrow results down to certain items. Jatka lukemista ”Adaptive search for easy and fast discovery”